Content and experienced (Deutsche Version)

Yes. Yes, I know.

Rosedale’s writing a blog post, and sure enough soon thereafter all the SL blogosphere will be ablaze. The fanbois will go on about how great everything will be now¹ , the pseudo-analytics will point out how this and that will influence thither and yonder (and will inevitably be wrong again) and the critics will point out how he is saying the same things he (and Kingdon, and others) have said over and over and over again (“faster, easier, and more fun”; “improve and grow (the) market”; “discuss plans in the open”) while they will probably do the exact opposite. I guess, not only Linden Lab’s postings are predictable, but the communities’ responses as well. And I hate becoming one more voice in that choir, especially as my focus is on OpenSim, but there’s something that struck me as curious.

It’s the use of words. When Kingdon was CEO, I saw an enormous increase in “Corpspeak”, when everyone was just using marketing buzzwords and acted like they meant something or like wording something different would make it better. It’s not that LL had not done that before, but I’m certain I had not heard the term “shared experience” before Kingdon. Also, the use of the word “content” replaced all other synonyms for in-world creations. I am surprised at Rosedale continuing that speak; not because I would think it being far from his thinking, but because I had thought they were ‘inventions’ of his suc- and now predecessor, and at least would’ve hoped him to have his “own” voice.

I create things. I make animations, wearables, objects, terrains; I write stories, articles, poems and songs; I play music. I hate using the word “art” for all that, because it’s being used too much by too many people whose creations are really nothing special, and also because I don’t think it is “art” what I’m doing (whatever “art” is). It was easier when I was just making music; I could call myself a musician then and everyone would know what that means. Now, I’m struggling with finding the right word, but using a term like “content” for it, somehow gets me on the wrong foot. “Content” is a word which exclusively shows the perspective of the “publisher”.² To them, what we make is simply content to fill up their shelves, be they virtual or real. They do not appreciate it for what it is, just for what it is to them: Filling to their otherwise empty services; a cash-cow to milk. But that’s not how I see myself, it’s not what I want to be at all, and I’m very surprised at how the wording “content creator” caught on and is being used by the “content creators” themselves, for themselves.

I’m surprised, not only because of the wording, but because of the fact that many creators don’t seem to realize that they will always be on the short end in a bargain where they depend on a publisher for their “content”. Creators, writers, artists, musicians, even coders, have always been screwed over by the people who marketed their skills and creations. It’s nothing new. And also, it’s not like we would actually depend on them anymore. I mean, making this site took me about 10 minutes to install WordPress, and costs me about 10 $ per month. And I’m not even trying to make money.

I create things for people; not just for consumers, but for fellow creators who might get an inspiration from them (just as I got inspirations from a great many others myself) or make their own things based on what I did. I create things for anyone who likes what I make and has fun using it. I create things to contribute to the free future of the 3D web. I do not create things for Linden Labs, or anyone making money by simply publishing them, and keeping them as an incentive to their empty services.

As much as I loathe the word “content”, I am also wary of the word “experience”. I am not yet sure what Linden Labs means when they use it; I’m just certain they do not mean the same as I do when I use it. Clearly, “shared experience” has nothing to do with sharing, or experiencing anything. It probably just means there are other people and you can get in contact with them. You don’t share anything, in the way that you give something (or part of something) you have away to someone else, and you certainly don’t share anything with Linden Labs (other than your money, of course, but that’s rather one-sided).³ Using the word “experience” for everything happening to you in Second Life is as overrated as calling your creations “content” is an understatement, and I think there’s a correlation there. Because the “experience” is contributive to what Linden Labs made, it’s a result of their service. But simply being able to move around in a 3D-environment and see and chat with other people’s avatars, as exciting as it is, is no experience.

Experiences have value, and they transfer value. Great value. They make you, eventually, more experienced. Learning a new language is an experience, or reading a good book. While it is possible to gain experience through things offered in Second Life, calling the service itself an experience is as overrated as calling a brush and canvas art.

I’m not important to Second Life, and my words certainly don’t have any weight to them, but if I was Linden Labs, or Rosedale, I would get off that high horse I’m sitting on, before I fall off. Because it’s not the provider who’s powerful and valuable. It’s us. The customers, the creators, the users. We are content. We are experienced. We give you value.

We can take it away again. You better be nice.

1. Oh well, they already are. I really should stop reading blog comments. [↩]
2. I use publisher in a broad sense. Anyone who makes money from bringing the creations of others to consumers is a publisher, putting record labels into the same pot as booksellers and, also, Linden Labs. [↩]
3. When was the last time you actually shared an experience with a Linden? Yeah…   [↩]